Seth Godin

Seth Godin

Seth Godin has written 18 books that have become international blockbusters and have been translated into over 35 languages. He writes about the post-industrial revolution, the spread of ideas, marketing, resigning, leadership, and, most importantly, changes. His writings Linchpin, Tribes, The Dip, and Purple Cow may be recognisable to you.

He worked for Spinnaker Software from 1983 to 1986 as a brand manager. Seth Godin Productions, largely a book packaging firm, was founded out of a studio apartment in New York City when he left Spinnaker in 1986 with $20,000 in savings. Yoyodyne was formed after he met Mark Hurst. Godin handed his book packaging firm to his employees after a few years and concentrated his efforts on Yoyodyne, where he championed the concept of permission marketing.

Seth Godin is the author of 17 novels in total. Godin’s two best-selling books are ‘Tribes’ and ‘Linchpin,’ and his 2004 book ‘Free Prize Inside’ was on Forbes’ Business Book of the Year list. Helene Aronson and Seth Godin are married and have two sons together.

Writing books provided a new challenge for the entrepreneur at heart and spirit. He wrote and published the e-book ‘Unleashing the Ideavirus’ in the year 2000. This is the most downloaded book in history, according to many. The book was made freely available online, and it is now available in 10 languages for download.

‘Purple Cow: Transform Your Business by Being Remarkable,’ by Seth Godin, was another successful book in 2003. Godin explains why creative kinds of advertising are important in a world of wealth and products in this book. To help him realise his goal, he created the website ChangeThis, which allows anyone to share ideas and emphasis areas in PDF format.

Seth Godin wrote a manifesto called “What Do You Think We Should Do About Education?” in 2012. He has launched a podcast on the Earwolf network, which he records and broadcasts. He also mentored about 30 aspiring business owners while he was there.

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