What is Tinder?
Tinder is a location-based dating app. Tinder allows users to create their own profiles. Users can upload a picture and write a short bio about themselves. Tinder allows you to view profiles of people from the opposite gender based on your location. You can swipe right to like their profile or leave to pass. It’s a match! It means that the other person has also swiped right for them, which allows you to exchange messages. This app connects you to singles in your area and is easy to use. Tinder is one of the most popular dating apps.
How did Sean Rad launch Tinder?
Hatch Labs was the home of Sean Rad, an Iranian-American Jewish. He preferred Hatch Labs to his own start-up. Sean Rad developed two ideas while working at Hatch Labs: Cardify and Tinder were his first ideas, but after discussing them with the team, he decided to drop the idea of Tinder and start working for Cardify. They submitted their Cardify app to Apple’s App Store after a few months. After submitting the app, they had to wait for the approval. It took 90 days to get approval, so Sean Rad used the time to create another app, “Tinder,” later called “Matchbox.”
Sean had invited his university friend Justine Mateen to develop Tinder. Justin was open to joining the team and took over marketing. Justin and Sean met at USC and have been friends ever since. They knew what they were doing when they began working together on Tinder. The app was built on the idea of “hot or not,” which was attractive and received $ 50,000 in investment. They were able to feel more confident in their creation, and this helped them polish it further. Tinder was born from “Matchbox.”
They began to see that Tinder would work in the right market. The app allows students to find the person they want to chat with, but it also makes it easy to communicate. They were right. Promoting Tinder at schools and colleges in LA was the best way for them to reach their first Audience. Tinder was an instant hit! They could not have predicted how fast it would grow. In just one month, they had 20,000 users. They released it in December 2012 and had 50,000 users by January. It’s amazing, isn’t it?
What is the million-dollar idea behind Sean Red’s creation?
Although it was just another dating app, Sean rad & Justin thought up, and they made sure it was simple and easy to use for users. We can see that what matters is not what you do. It is what you do that matters.
Tinder’s Evaluation Today:
Tinder currently has 57 million users worldwide and 5.7million premium users who pay for Tinder’s premium features. Since its launch, Tinder has been used by more than 20 million people to find a match. The estimated value of Tinder is $10 billion. Yes, Tinder is the most popular dating app in competition with “Bumble” or “happen.”
