Larry Kim


Larry Kim is the creator of WordStream, a Boston-based search marketing software and services company that manages over a half-billion dollars in annual ad expenditure for tens of thousands of customers.

 He is a top contributor for leading industry publications such as, Search Engine Land, Search Engine Watch, and Social Media Today, and regularly shares his advice and insight with over a million visitors a month on his WordStream Blog.

Larry graduated from the University of Waterloo with a bachelor’s degree in Electrical Engineering.

Larry is frequently invited to speak at industry events such as INBOUND, SMX, ClickZ/SES, and others. PPC Hero Blog just dubbed him the “Most Influential PPC Expert” for 2015, 2014, and 2013.

Larry established MobileMonkey to allow marketers to engage with customers through Facebook Messenger marketing, the world’s most popular mobile chat programme, which is used by over a billion people every day.

MobileMonkey is a no-code chatbot platform that makes it simple to create chatbots for native webchat, SMS, and Facebook Messenger marketing.

He also contributes to highly read marketing outlets such as the WordStream Blog, Search Engine Land, Search Engine Journal, Social Media Today, Social Media Examiner, Moz Blog, Search Engine Watch, Business Insider, and others, where he offers his expertise.

In the fields of chatbot marketing, PPC marketing, AdWords, Facebook Ads, and SEO, as well as entrepreneurship and start-ups, he presents his research, discoveries, and expertise regularly.

Larry Kim is forever associated with unicorns. Unicorns are most definitely rarer than donkeys.

When it comes to marketing campaigns, the majority of them are ineffective. In this world, everything is a donkey. Once in a while, you’ll come across a stunning unicorn.  believes that if you locate a unicorn, you should devote all of your time and attention to it. Unicorns are high-impact activities that are responsible for the majority of the outcomes.

Unicorns are a popular emblem within the digital marketing world. It’s still a good analogy after two billion unicorns.

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