Jon Loomer is a strategist, author, and Facebook marketing consultant. In 2007, while working for the National Basketball Association, he became an early user of Facebook for commercial purposes. Jon built JonLoomer.com and his Facebook page as go-to sites for Facebook marketing research, recommendations, and lessons in less than a year after launching Jon Loomer Digital in late 2011.
JonLoomer.com was named to the Top 10 Social Media Blogs of 2013, 2014, and 2015 by Social Media Examiner. It’s simply the most comprehensive online resource for expert Facebook marketing strategies and courses, updated almost daily.
Jon Loomer has worked for the NBA as a bartender, an insurance agent, and a fantasy football game manager. If his recurring inclusion in Social Media Examiner’s top 10 social blogs of the year is any indication, he’s the greatest authority on successful Facebook marketing these days.
Jon founded the Power Hitters Club, a closed Facebook marketing community, in 2014. Over 1,000 people were members at the end of 2018.
The all new Facebook attribution tool is a relatively recent feature of Facebook marketing. Its major goal is to give you a more comprehensive picture of how different platforms, both paid and organic, influence your conversions and outcomes.
This eliminates the need to collate data from many platforms that all measure conversions differently.
You can observe how much Facebook traffic led to website registration or a paid conversion, for example. It’s even possible to check how much money was made. Then you may examine Google’s results to learn more about traffic.
Jon wants people to know that the Facebook attribution tool won’t provide data from before it was installed. There will be no historical information provided.
The speed with which you receive useful information once you install the programme is determined by the volume of data you receive. To put it another way, if you’re a large corporation with millions of visitors to your website, you’ll notice quick effects.
Jon explores the ins and outs of effective Facebook marketing, with a focus on the Facebook attribution tool, on the podcast.