Aditi Gupta is an Indian author and co-founder of Menstrupedia comic. She and her husband both are of the National Institute of Design alumni and have co-founded Menstrupedia comic in 2012. In 2014 she was named in the Forbes India 30 under 30 2014 list.
The lack of awareness and education about menstruation motivated this brilliant artist to undergo research on the subject for one year. She collected information from doctors and young girls which gave her an idea to start a comic book with three young girls and a doctor as the main characters. She put up the comic books on a website (site: www.talesofchange.in)
In November 2012, Gupta and her husband, Paul started Menstrupedia to spread more knowledge and awareness about the subject. It originally began as a thesis project while they were at the National Institute of Design in Ahmedabad. The website has developed into a platform providing information on puberty and sexuality for pre-teens and teenagers.
Menstrupedia provides a user-friendly guide to menstruation, personal hygiene and puberty and helps break myths associated with them, this website aims to present the information in a culturally sensitive and easy, understanding way through digital sites and media. The website contains various comic books, blogs, Question and answers sections and a learn section to guide teenagers and young children regarding the subject. The comics are available in 14 languages and have been utilised in more than 18 countries. Gupta prepared the materials used in schools in five states of North India, currently. Gupta distributed these comics in schools in Mehsana, Gandhinagar, Ahmedabad and Ranchi where the girls their parents and teachers like them a lot. Menstrupedia has started several campaigns in collaboration with whisper India such as such Touch the pickle movement in collaboration with many eminent Bollywood actresses like Parineeti Chopra, Neha Dhupia Mandira Bedi among many others. Menstrupedia receives 1 lakh visitors every month. Her comic books have also been used by NGOs.